Marketing@ psychology Essay Example | Topics and Well Written Essays - 1000 words

Marketing psychology - Essay ExampleThe situation presents great market potential which is yet to be fully exploited. Consumers ought to have an easy time when looking out for information in addition to wise decision fashioning as regards to online shopping. There ar quite a number of online shops on the internet. This scenario presents varying alternatives for the consumer to choose from. Furthermore, the internet provides numerous levels of information control over the same medium. The authors have therefore develop this study with an aim to examine this particular characteristic relative to the consumers ability to make wise decisions when shopping online. A relevant hypothesis in this incident is that the level of information control ought to be in tandem with the level of motivation in order to enhance the quality of online consumers decisions. A common reflexion has always been that consumers who are highschoolly motivated tend to look up for relevant information. Consequ ently, the higher the degree of information control, the higher the chances of proper decision making by consumers. On the other hand, consumers who are lowly motivated are not willing to search for information. The authors through the study have employed an observational type of methodology. A total of 171 participants took part in the experiment voluntarily. At the end of the day, the results revealed that consumers who are highly motivated tend to make better decisions on condition that information control is maintained at high levels. The results also revealed that low-motivation consumers made better decisions relative to low levels of information control as compared to high levels of information control. In conclusion, the results reveal great support for the studys hypothesis. 2. Schuldt, J.P., and Koonrath, S.H. (2012). The Right Angle Visual Portrayal of Products Affects Observers Impressions of Owners. Psychology and Marketing, 29(10), 705-711. Schuldt and Koonrath (2012) assert that the observers impression of reaping owners have for a long time been influenced by consumer crossways. Advertisements play a vital role with regard to portraying the image of a product. Consumers are know to make their purchase decisions on the basis of advertisements. It follows that a consumer will be attracted to a more appealing advertisement thus his/her decision to purchase the product or not. However, the angle of visually portraying the products in advertisement may be overlooked. The authors base their study on the hypothesis that portraying a like product from different points of view can result into various associations as regards color impressions of the owner and product in analogous ways. The authors have also worn lessons from the first study which indicated how Sport Utility Vehicles (SUV) were rated ahead of taprooms on the basis of their power related traits. The SUV can be termed as a dominant and sinewy type of automobile. Such associations work to influence the impressions on the owners of the products. In this case, a person who owns an SUV has a higher status as compared to another who owns a sedan as much as the two are relatively costly commodities. In other words, the society closely associates with the SUV owner thus easily prise the owner. This suggests that visual portrayal goes beyond product evaluation such that more specific impressions relating to their respective owners. Lastly, primed traits usually affect impressions as long as they are