How To Job Search Over the Weekend

How To Job Search Over the Weekend So you want to be a weekend job search warrior. Maybe  you set yourself some goals this week and then get too busy to fulfill them. Or maybe you just want to dip your feet in the job search pool to see how you feel when you have a bit of free time. Regardless of why you find yourself job searching on the weekend, here are some good strategies to keep in mind. Stay on top of your go-to sites.Sure, there won’t be a lot of new jobs posted over the weekend. But that doesn’t mean you shouldn’t keep an eye on your alerts and even consider responding to any that might come up. It’s a competitive market out there and someone is working harder at getting hired than you are!Use the time to play catch up.Maybe you’ve been so busy all week that the alerts and opportunities are piling up. Use the weekend to catch up and respond. Clear out your alerts, do a few searches, and send out those  networking emails. Go into Monday fresh and up to speed.Review your p rogress.Look back on the week before. How did you do? What’s working/not working? Take this time and space to evaluate your progress and make any necessary adjustments.Remember to weekend.It is still your weekend. Be sure not to burn out by spending the entire time job searching. Do something weekendy!Clean house.Are your documents all in order? Do you have old versions lurking on your hard drive that can be deleted? Any files that should be reformatted or renamed? Is everything that needs to be in your documents already there? You could even consider saving the cover letters that got you nibbles to a separate folder; you’ve obviously got something right in them!While you’re at it, tidy up your real house. Make your desk a calming and productive space where you can get in, do your thing, and get out efficiently.Dial back your search.Follow the quality vs. quantity rule and prune your list down to jobs you actually qualify for- not just partial possibles. Putting more energy into fewer applications might actually get you a job a lot faster.Follow up.You might not expect to reach anyone over the weekend, but it’s a good time to chart who you’ve heard back from and who you should nudge. You could even write your emails and save them in your drafts folder to send mid-morning Monday.

Domestic Violence Cycles Term Paper Example | Topics and Well Written Essays - 2000 words

Domestic Violence Cycles - Term Paper Example The victims are usually women, children, elderly people, physically or mentally challenged persons and partners in gay or lesbian relationship (Steiner, 1996). Domestic violence is a far-reaching and social problem which has raised many serious debates. While many sociologists argue that domestic violence is mainly a male- perpetrated issue, many others believe that women are as violent as men in intimate relationships. The issue of domestic violence, especially against women, is not new and in fact, the domestic violence movement is at least 3 decades old. The movement has caught a lot of public awareness and has got many protective laws enacted. Many extensive networks of services have been started to help the victims of domestic violence. Domestic violence can be either physical - where there is danger of harm to any part of the victims body; psychological and emotional - where the offender abuses the victim verbally or criticizes her in front of others or causes embarrassment, despair, sadness or terror; sexual- wherein the victim suffers rape or any other derogatory treatment; economical- the offender tortures the victim by causing financial tensions, not allowing her to spend or asking her penny-to-penny accounts of what is being spent; or social- where the victim is not given freedom to meet her friends and relatives or attend social gatherings. Other methods of harassment include blackmailing, following, unwanted emails, and phone calls, etc. Children, elderly and the disabled may also suffer by sheer negligence like not giving food, shelter, and clothes properly or not giving medical aid in time. Also, children may suffer by just looking at their mother being beaten up (Davies, Smith and deBenedictis, 2008). According to the 1998 Commonwealth fund survey, nearly 31% of American women report being abused by their partners at some point in their lives (Commonwealth Fund, 1999).

Americanization Essay Example | Topics and Well Written Essays - 1250 words

Americanization - Essay Example Ellis further contributed to this definition by arguing that, despite Thomas Jefferson advocating for the end of slavery, he has many contradictions, which prove he indeed was for slavery and not its abolition. According to Joseph Ellis, Jefferson owned approximately 600 slaves, and his tobacco plantation relied entirely on slave workers. To add on to Jefferson’s definition, Ellis argues that, according to Jefferson, superiority came with skin color. The light skinned slaves had a more superior position than other slaves. Frederickson’s models of American Ethnic relations further compound on the need for one America without racial differences. He says: â€Å"group separatism emanates from cultural ethnocentric concerns about the standing and fate of a certain group† (Ellis, 457). Despite the difference, in skin color and physical appearance, the color of the blood is the same, the brain the same when expose to the same conditions like infrastructure and technolog y. Can Americanization be achieved with color still a factor? Racism vs. Americanization: Americanization, which is the dream of every American, with freedom and equality based on racial differences is not what is quite being experienced. This is shown by Thomas Jefferson in his notes on the state of Virginia. ... According to Sherman Alexie’s work, assimilation shows how one tries to adopt other people’s culture and the way of life in general in order to fit in a society. This is made hard by the external features that one possesses like color, texture of the hair and height depending on one's race. Marriage between people of different races is highlighted here and prejudice is very apparent despite one's efforts to assimilate into the other person’s culture. Despite how much one tries to fit into a foreign way of life especially where the difference is based on race, one still stands out because some external features are so obvious, and one cannot hide them. Sherman Alexie’s view on Americanization is that people are expected to assimilate the American culture despite their different externalities, hence robbing the immigrants of their originality. Therefore, Americanization is American based and for the Americans only. Looking at Americanization by Studs Terkelà ¢â‚¬â„¢s eyes, we find that even in the job sector racism is very much evident. Stephen Cruz’s story by Studs Terkel in Rereading America state that the American dream is not governed by hard work, opportunity and education, but by fear and power (365). How much a person can achieve, being racially different, will always be a setback which, as Cruz says, should be overcome for Americanization to take root. Americanization which comes with the American dream should pave the way for everyone living in America to have liberty and freedom from any form of discrimination wherever one is, be it at home, in politics, education or the job sector. Other people from the natives

Zara Strategy Analysis Essay Example | Topics and Well Written Essays - 2500 words

Zara Strategy Analysis - Essay Example The chain offers a diverse clothing lines for women, men, and children, legions in latest designs. It operates through â€Å"The Cube† under the command of the giant Inditex Corporation. The corporation has been on the rise since 1996 recording massive sales ahead of its competitors like Gap. Thus, the firm became the world’s largest fashion retailer in 2008 with its eight brands. However, the corporation’s growth rate attributes to the success in Zara sales, which amounted to two-thirds of the corporation sales. Zara is venturing in fast expansions all over the world with new markets in over 68 countries in the globe. It is the most innovative and devastating fashion retailer in the world with immense profits though its products are relatively cheap. The chain relies on latest blend of technology to devise its market strategy. The chain has unleashed a strategy that shuns advertising, does not run sales, and keeps its huge investments of production at home. In a field where almost all firms outsource their manufacturing processes to low-cost countries, the Zara Company seems to negate all the fashion industry rules thus remaining vertically integrated in the market. However to analyze the success of Zara strategy in the market, we will need to consider various factors in relation to technological advancements. The analysis will consider the internal and external perspectives and use strategic models and theories in drawing a conclusive decision. The analysis will focus on critical issues that would guarantee long-term success. The analysis will also look into the sustainability of the strategy, its feasibility, and acceptability in the fashion industry. ... marise the key findings from the analysis and make informed recommendations in an effort to maintain the growing success of the company.  The paper will use the SWOT analysis to summarise the analysis and reach a defined conclusion. The paper will apply the Igor Ansoff Matrix models, seven s analysis, and pestle, in the analysis. Igor Ansoff Matrix model (Ansoff, 1988, n.p) Existing markets New Markets Existing New In using this model, I will try to show the market penetration of Zara products in the existing markets. I will also highlight the market development of Zara products in new territories in both new and existing markets. Additionally, the model will note diversification of Zara products in new markets using the existing capabilities. The model will henceforth highlight Zara product development in both new and existing markets using the existing capabilities. External analysis PESTLE (Johnson et al, 2009, n.p) PESTLE Summary Zara Company is subject to political stability a nd attitudes to competition. This rises from its major establishment and dominance in one country. In case of political instability and change of attitude in competition, Zara market advantage will crush. Factors of global recession and economic growth will equally affect the company since it has stores in many countries. Changes in lifestyle and social mobility will jeopardize the company sales since it concentrates mostly on two stores located in the same country. Changes in technology will significantly affect the company since its operations rely on technology and machines. Competition, employment laws and difference in laws between nations has a great significance in the mode of competition, recruitment of staff, and the running of the company in various nations it plans to invest. The

Carbon dioxide Essay Example for Free

Carbon dioxide Essay In 10,000 B. C. E a farmer sampled water in which bread had been sitting for an extended period. This sample that he drank brought forth a discovery and the birth of a new beverage to our civilization. The beverage that he drank was the first form of beer. The bread in the water had broken down over time and gone through a process called fermentation that caused a reaction with the water. This allowed the new beverage of beer to evolve. Over time beer has become the worlds oldest and highest consumed form of alcohol in our society where it has stimulated socialization. Since beers first discovery the way it has been made or brewed has been significantly modified. The process that it is currently used involves several steps so that each beer is consistent in taste and full of flavor while containing the four basic ingredients of barley, hops, yeast and water. The first step in the brewing beer is to soak barely grains in a tank of water for several days. Each day the water is drained and cycled so that fresh can be mixed in with the grain. After the several days have passed the water is then drained and the grain is transferred to shallow tanks. Here in these tanks the barely will be stirred vigorously to promote germination. When germination occurs in barely, enzymes are released such as malt diastase. Malt diastase plays an crucial role in the brewing process. It converts the grain into a form of sugar that will be used in the fermentation process which will occur later in brewing. Once the germination process is complete usually after one week, the barely which is now called malt, is roasted in a high temperature oven. This roasting stops the germination process of the malt. The variance in temperature and length of roasting determines the color and the flavor of the brew. This is what causes the differences between the types of beer on our current market. After the roasting is complete the malt is ready to go on with the next step of production where it will be converted into mash. Mash is produced by crushing the barely grains. This is achieved by iron rollers that press the malt flat in a shallow bin. After being pressed it is then transferred into a large copper or stainless steel tank. This large tank is often referred to as the tun. In this tun the malt is mixed with warm water until it acquires a thick consistency. This produces the mash. When the mash is produced it remains in the tun where it is mixed and heated slowly to a temperature of one hundred seventy degrees. The heat causes the enzymes that were mentioned earlier to fully break down into simple sugars. After the decomposing of all the enzymes, the malt then stops being stirred and remains in the tank. This allows any solids to sink to the bottom of the tun. The next step in the process is to drain the liquid mash out of tun. The liquid is drained from the bottom beneath the solids rather than the top so that the solids act as a filter for the liquid. While the liquid is draining a small amount of hot water is poured through the tun to aid this filtering process. Once all the draining is complete the liquid is no longer called mash but given the name wort. Now that wort has been achieved the next process can occur. Wort is transferred into large copper kettles where it will be boiled at high temperatures. The boiling of wort is a crucial step as it sterilizes the liquid killing any bacteria that may have formed during any of the previous processes. Once boiled for a long period of time another ingredient is added to the wort called hops. Hops are flowering plants that produce a small cone when bloomed. This small cone is what is used in the beer production process. When boiled with the wort it adds a slight bitter taste to the beer thats being made. After being added to the wort boiling must remain for an extended length of time to ensure any bacteria from the hops are also destroyed. Once complete the wort will then move onto the next step: fermentation. Fermentation is the process of converting sugars into alcohol and carbon dioxide. For this to be achieved in the brewing process the wort must move on from the boiling kettle to a large steel holding tank. In the holding tank yeast will be added into the wort to start the fermentation process. Over time the yeast that was added will consume the sugars of the wort and produce carbon dioxide which will rise from the liquid. What remains in the liquid after this transformation is called alcohol. Now that alcohol is produced the liquid is finally beer. Even though the liquid is considered beer the process of brewing is not completely finished. To ensure that the beer is safe for drinking pasteurization must take place. Pasteurization consists of boiling the mixture one last time. This not only kills bacteria produced but the yeast mixed in the wort as well. If not boiled the yeast would continue to grow and produce more alcohol. Boiling eliminates this and allows the brewer to control the alcohol level of the beer creating a more consistent beverage. After being boiled a second time, the beer is finally consumable and poured into bottles for storage. This lengthy process is what creates the beer we consume today. Without beer our society would be greatly different. Beer has allowed us to socially change with the addition of parties and common games such as beer pong. Its allowed us to express ourselves in many ways over time. Its hard to believe that all of these changes resulted from simply a farmer who had a little bread and water.

The War in Iraq is Not Justifiable Essay -- Bush War Democracy Argumen

The War in Iraq is Not Justifiable Thousands of young men and women are sent overseas to be killed or injured only to return crippled for life or in a coffin. I commend all in the military for their service and I would never disrespect any soldier. In fact, my best friend?s brother entered the United States Navy out of high school and has served three years so far; he is in active duty serving on an aircraft carrier. I have the same feelings about the war in Iraq. I continually ask myself why thousands of men and women, injured or dead, may not know the purpose of this war. Like many Americans, I understood the reason for the invasion of Afghanistan, but the purpose of this war has been faulted from the beginning. An innocent woman?s fiancà © does not deserve to die in a foreign country for false motives. At first, our President told the citizens of the United States that Iraq had weapons of mass destruction. This has now been proved false. This leaves troops thousands of miles from home fighting in an unfamil iar land for no purpose. Millions of Americans were led into this war under phony pretenses. I am in, and will always be in, support the United States Army and troops from every nation, but when thinking of the question ?What was our purpose I cannot mull any answers. In the very heartbreaking documentary Last Letters Home, the parents, friends, and wives of deceased soldiers, read the letters they received from their loved ones. This documentary, produced by The New York Times in conjunction with HBO, tells the demoralizing stories of killed soldiers in Iraq. It gives an idea of what regular men and women in the armed service go through on a daily basis. Shelly, a twenty-year-old from New Berlin, Wisco... ...y the Answer?. MIT Press: 1997. ?Farenheit 9/11.? Dir. Michael Moore. Columbia Tristar. 2004 Hamilton, William. Who Voted for Hitler?. Princeton University Press. 1982. ?Hero.? Dir. Yimou Zhang. Buena Vista Home Vid. 2004. Kaiser, Davis. American Tradegy. Cambridge: The Belknap Press of Harvard University Press. 2000. Logevall, Fredrik. Choosing War. Berkeley: University of California Press. Mearsheimer, John and Stephen Walt. ? Iraq: An Unnecessary War.? FP January, February 2003. Postel, Danny. ?Realistpolitik.? Dispatches. May 2004: 11-13. ?Unprecedented: The 2000 Presidential Election.? Dir. Joan Sekler. Sony Pictures. 2002. Walt, Stephen. Revolution and War. Cornell University Press: 1997. E-reserve Texts 1. Chalmer?s Johnsons?s Blowback 2. Lawrence Corb ? Rumsfeld?s Follies 3. Martin Peretz ? Without Sin

Feminism and Social Cognitive Theories Essay

The goal in this individual assignment is to apply the social cognitive theory and feminist theories to contemporary media content and to compare and contrast different theoretical perspectives. Attached to this paper there will be a print advertisement specifically chosen to analyze how and whom these theories reflect on in new media today. After analyzing the two perspectives, the theories will be compared and contrasted, showing the similarities and differences between them and their approach to the advertisement. Throughout the paper the usage of examples from the specific advert chosen will conclude to the appliance and defined terms to support the arguments that will be debated. The social learning theory furnishes a framework that allows usto analyze the human’s psychological functions that produce certain behaviors (A. Bandura, 1986). The concept describes the mental processes at work whenever a person learns (Bandura, 1944). The theory of socialization explains humans thought and the personal factors that make learning a cognitive process to all agents such as, social groups, parents and siblings, teachers, schools and religious leaders, neighborhoods and media.(Eyal, 2012)According to Bandura, the theoryproves that belief and behavior are determined by three different factors that interact and impact each other, known as the triadic reciprocal causation, examining behavior, personal determinants and characteristics such as cognitive and biological qualities like age, race, sex or height, and environmental factors or events (Bandura, 1944). Bandura’s social cognitive theory of mass communication and the broader social learning theory serve as the foundation for volumes of research in all areas of media effects study today (A. Bandura, 1986). A study of this theory presenting the process of modeling has been conducted by Albert Bandura during the study of the bobo dolls by including the four compon ent processes: attention, retention, motor reproduction, and motivation. Later to be discussed in relevancy to the advertisement chosen.Proving that a person that observes other peoples actions and the consequences of those actions can learn from what they have observed, called observational learning, which then can be reenacted by the observer, known as modeling (A. Bandura, 1986). According to the research done in the bobo doll studies, Bandura’s method was to create a lab experiment with kindergarten children, by exposing them to different versions of movies with aggressions toward a bobo doll. Focusing on the children in the experimental groups, these children were aware of what they have watched and this is where the modeling process originates. Attention has been elevated. The experimental group children sat and thought through the film alsopossessing the necessary components and skill, while perhaps thinking of their capabilities and self-efficacy perceptions,known as motor reproduction in terms of the process. In order to later imitate the aggressive acts, training what they’ve cognitivelylearnt and seen, known as retention, rehearsing of the act in order to properly mock the material exposed. In conclusion to the observational theory, children seemed motivated to model the behaviors they learnt in the film. Children who had watched the violent film were less inhibited about performing other violent acts they had learnt in the past, and not portrayed through the given film. The film therefore, had a disinhibitory effect upon the children who saw it (Bandura, 1963). â€Å"Disinhibitory effects disinhibit or lift previously learned internal restraints on certain behaviors (Bandura, 1963 p.73) as explained in the study Bandura conduced on the school kids and the fact they used the violence seen in the film, and not violence that has been shown to them throughout their lives. In addition, the theory also serves as a common denominator among many media effects and hypothesis today. It provides a framework explaining pro-social effects from mass media, social encouragement or persuasion, and transmission of an idea, message, or belief by way of figurative modeling (A. Bandura, 1986, p.70). The second theory that will be discussed, analyzed, compared and contrasted to my chosen advert throughout this paper will be the feminist theory. Focusing on, outlining the influences of a variety of critical feminist studies on the representation of women in popular media forms. The feminism study is part of a theoretical approach; it’s an actual theory equal to all other theories (Hay, 2012). A few theories that will be analyzed are â€Å"The beauty myth† by Naomi Wolf, â€Å"The Women Myth† by Roland Barthes, and â€Å"Women in films† by Laura Mulvey. Wolf claims that the quality called â€Å"beauty† objectively and universally exists. The most effective way to combat this epidemic, Wolf argues, is to show how what we call â€Å"beautifu l† is a cultural myth that has been framed for certain economic and political purposes. â€Å"In assigning value to women in a vertical hierarchy according to a culturally imposed physical standard, it is an expression of power relations in which women must unnaturally compete for resources that men have appropriated for themselves†(Wolf, N. The Beauty Myth, p.1). Barthes discusses â€Å"The women myth† as being everywhere, relating to culture, time, and change. It’s not something were born with,it’s something society socially constructs (Hay, 2012). He tells us that the image of beauty-â€Å"The rhetoric of the image† (Roland Barthes) changes according to where you are, who you’re with, and what environment your currently in, that can all reflect on the image. Last, Mulvey writes about the male gaze, â€Å"women in films†.The women’s appearance was created to serve male defense mechanisms against castration, and portrays women as visual objects through the media (Hay, 2012) Mulvey argues that cinema displays the i mage of women as a certain look, that feminist find humiliating; due to the element it displays the passivity of women, and the activeness of men complying the fact women will never have lead roles or be distinguished as greater than men (Hay, 2012). After explaining,defining and giving examples of both theories, the advertisement chosen will be analyzed and evaluated through these theoretical perspectives. In terms of feminism, the advertchosen will constructively reassure the myths and there theoretical approaches. The advertisement I chose represents, the alcoholic drink, SKYY vodka. Thereis a tan, thin women, in a bathing suit, with a big chest, lying on the sand at the beach trying to get some sun. The close up shot of her â€Å"dreamy† chest is likely to attract attention of men, possibly the aimed audience for this advertisement. Mulvey argues about â€Å"the look† or â€Å"the image† the media portrays a woman’s hypothetical appearance should be, usually categorized as young and skinny (Hay, 2012) which the advertisement assesses. The power through genders are used to catch the man’s eye, making the man see the women as a visual object, also known as the male gaze, leading the male to be come aroused, and in conclusionan intended effect of convincing the specified audience, men, to buy the product advertised. As Naomi Wolf mentions in â€Å"the beauty myth† the purpose of using the women as an object is for political and economic reasons. This doesn’t mean that everyone will be impacted in the same way due to sub-cultures, politics, and media, but society’s understanding of the add will hopefully conclude to more or less, the same objective and conscious feeling. In addition to the women’s bareness and attraction, the advertisement shows the man in a suit standing on top of the women, most likelyrepresenting ownership and power, a demanding authoritywhile glazing down on her from above. According to Mulvey, feminists see men as active and the women as passive, clearly shown in the advert. The man is not only trapping the women between his legs while she lays on the floor, but heis also blocking her from the sun, the reason she most likely came to the beach to begin with. Feminist argue that women are usually presented in a submissive way. According to feminists, the media has an important role and defines the women and how women should look, act and represents the power struggle between men and wo men today (Hay, 2012). The theory of Laura Mulvey shows that commercial wise, advertising women is usually conducted in a sexual manner relating them to sex items, and ignoring internal characteristics by focusing on just looks(Hay, 2012). In addition to how women were portrayed in programs, feminist critics charged media owners and managers with sexism (Cantor, 1988). They supported this claim with reports showing widespread discrimination against women in broadcast industry employment practices, as seen in the advertisement presented, as the women lays beneath the man and is gazed upon from above with feeling of power. Women in advertising are usually gently touching to looking at something, making it seem that they are not in control of that object, that they aren’t the true owner and masters of it, just participant(Cantor, 1988). In one hand the man is holding a bottle of SKYY alcohol, and in the other hand he is firmly holding 2 cups as to which the alcohol would be put inside to drink. The differences between the positioning of the genders in the advert really prove the feminist theories can be related to this, the masculine side of the man and his strong fists, and feminine side of the women is shown through the relaxation of her hands holding her sunglasses up, lying on the floor with her pure beauty and fertility.In the past, a lot of time advertisers used women to present women were they needed rescue. Alcohol can be considered a type of escapism, and by the man showing her what he has, once again, the women comes out to be the weak one that wants to be nurtured, and in feel of need, comfort and care by the man. Just like gender role portrayals in Disney princesses and there need of being taken care of by heroes, or prince charming. This advertisement focuses on a specific audience, in particular, perhaps SKYY vodka calls for people who enjoy drinking, probably youngsters that want to let loose try new things, students, and because of the main focus of the clos e up of the women’s breast, an educated guess would assume that the men population are most likely well off to be the best consumers. The social cognitive theory portrays many different theoretical approaches to the specific add chosen.Banduras social cognitive theory provides a framework to explain what the media’s effects are towards, violence, sexually explicit material, diffusion of an idea, message, belief by way of symbolic modeling, persuasion and so forth (Bandura, 1986). Human communication is built upon a system of shared meanings known as language that is shaped by various symbols, such as letters of the alphabet,† used to construct words which serve as a symbol to represent specific objects, thought or ideas† (Bandura, 1986 p.68).The word â€Å"SKYY† printed on the alcohol bottle doesn’t just cause the brain to think of the company SKYY vodka. When speaking about the sky in a metaphoric way, people relate the word to an unlimited effect, just like the quote many people use these days, â€Å"the sky is the limit†. The thought the drink may have towards specific audience mentioned earlier, triggers their brain to consider the non-boundary border. As seen in media today, a number of people like to go against the ordinary, and fight the status quo. Possibly now, when people see the word â€Å"sky†, the capacity of understanding and using this symbol allows them to store, process, and transform this observed experience into a cognitive model, which may guide them to the long term effect of buying the alcohol while thinking about the positive effects it may have and motivating them to buy this product. Advertisement in media today can be learnt from and modeled leading to positive or negative outcomes. Just like Banduras study with the bobo dolls, the major findings were disinhibitory effects, which concluded to children learning aggression. A disinhibitory technique, as mentioned earlier, â€Å"causes a transgressor to shift the responsibility for wrong doing to another.†(Brock & Bus s, 1962, p. 75) With diffusion of responsibility, a transgressor acts within a group and therefor doesn’t feel personally responsible for the subsequent act (Bandura, 1986). As seen in the ad, the bottle of alcohol is being advertised. As most people know, one of the most well-known laws in the U.S. states that the drinking age is 21+. In this case the add is relevant due to the fact a transgressor may influence an adolescent to consume the alcohol in this add showing him it’s the cool thing to do, leading him to another device, disregard of the consequences of action, in which the under 21 person,illegally performs what he is told, not thinking about the harm it might cause and only thinking of the thrill of the moment. Bandura identified four different self-reflective â€Å"modes† used in thought verification: the self-reflective capacity, meaning that a person has the ability to perform a self-check to make sure his or her thinking is correct (Bandura, 1986). One being the enactive mode: this means that a person calculates the agreement between thoughts and the result of actions (Bandura, 1986). For example, this add may influence people to buy SKYY vodka, especially men, since the advertisement shows that the man is over powering the sexy woman, an act in which most men usual want to achieve. After trying the alcohol, the effect it had on the man wasn’t what he thought would conclude to, assuming he would be able to mimic the character holding the alcohol bottle in the advert and is disappointed, having a destructive effect, and in this case his actions do not verify his thoughts and he must reassess his thinking. If, however the man had had the positive effects he was expecting after drinking SKYY brand alcohol, the man’s actions corroborate his thoughts and provide verification. The second â€Å"mode† used in the thought verification isvicarious mode: this means that the observation of another person’s experience and the outcomes of those experiences aid to confirm the accuracy of thoughts (Bandura, 1986). For example, a 17 year old boy that never tried alcohol might look at this advertisement and see that the man has total control over the women, the boy never thought about trying the beverage the man in the ad is holding, but due to positive assumptions, realizes he should. His thoughts about underage drinking could shock him into some kind of reassessment. The third â€Å"mode†, serving as the best demonstration of an effective advertisement is persuasion (Bandura, 1986): the act in which a person is influenced or encouraged in some way to change their thought. For example a man sees the SKYY vodka advertisement and it comes off to be eye catching and convincing. Even though he might already have a specific vodka brand he uses, the astonishment of the print add influences him to try new things in an alteration effect of buying the alcohol, maybe leading to a long term outcome of the continuity of buying the specific vodka, and the intended effect the company tried to portray. At last, the advertisement will be compared and contrasted according to the two theoretical perspectives. The media teaches society how to socially learn, whether it’s through observational and modeling, or how women should be, including all the individual differences (Hay, 2012). Whether the effect is direct or indirect, constructive or destructive, people observe others and their surroundings.One of the arguments the theories can express thesimilarities and differences in, is the effect manipulation or influence can have towards and depending on audience types. The social cognitive theory, the process of modeling shows that the advertisement can be portrayed and looked at as motivating for male audiences, catching there attention while seeing the amount of control and command the man has above the women, leading to arousal and motor reproduction of the customer, influencing them to similar actions. On the other hand, feminists look at the advertisement and find it discriminating how the media socially constructed the women to fit the image that Mulvey speaks about.The female audiences will see the degradation of the trapped women, looking up at a man, and specifically go against the consumption of that certain alcohol. Women don’t see the need to advertise the alcohol in such a provocative manner and want to fight the status quo of using women in the media for political and economic reasons, as Naomi Wolf’s theory applies. In conclusion, the social cognitive theory and feminist theories play a big role in media today. Providing a framework to academically understand where media came from in history, and how it has currently changes. Media serves as a theoretical basis that was learnt from in the past, and continues to be learnt from throughout years to come. References: Bryant, J., & Thompson, S. (2002). Fundamentals of media effects(Chapter 4). Boston, MA: McGraw-Hill. Hodkinson, P. (2011). Media, culture, and society: An introduction(Chapter 11, pp.219-242). Los Angeles, CA: Sage. Wolf, N.The Beauty Myth. Cantor, M. G. (1988). Feminism and the media.Society, 25(5), 76-81. Social Cognitive Theory and Feminist Theories LiatSlomowits Raphael Recanti International School, Interdisciplinary Center Hertzliya T.A. – Yael Hay Introduction to communications liatipoo@aol.com